Difference between revenue and turnover

Revenue vs turnover: Turnover refers to how much money comes into an organisation in total during a certain time. In contrast, revenue only reflects what was earned by selling goods/services.

Revenue refers to the amount of money received by selling goods or services, which will use for different purposes such as investing back into your business and making more profits from it.”

The difference between revenue and turnover is one of the most common conversations with business owners. As these terms are often used interchangeably, you need to know their meaning and distinctions so your company can grow more effectively.

Though the definition of turnover sounds like revenue, it’s not. Sometimes companies in financial sectors can generate income from investment capital which HMRC doesn’t classify as sales and distribution of goods or services; they are two very different terms with different connotations.

Though “turnover” may seem like an appropriate synonym for “revenue,” when talking about business finances, neither term refers strictly speaking just to what gets turned over by employees via their earnings but rather how much total money changes hands within any given period-from initial expenditure down through various kinds of expenses associated in addition to that.

It turns out there might be different tax implications when using either term, depending on where they operate or who uses them.

Differentiation of turnover vs revenue

Turnover is a company’s amount by selling the goods and services as a business practice after deducting trade discounts, VAT, or other taxes.

Turnover includes items like reimbursing travel expenses when clients come in for consultations which can be seen on your expense report but still considered revenue since they provide value with no cost associated; this makes their presence measurable to calculate gross margins (revenue minus expenses).

The first number you see when looking at quarterly reports will always show turnover regardless of whether these individual transactions might not seem important enough as compared.

When talking about business, you need to avoid confusing turnover with revenue. Total year-to-date (YTF) numbers often get rounded up or down when reporting on individual months; this can confuse the number since they don’t always match up.

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Meaning of turnover vs revenue

Revenue is the total amount of products or services that the company sells. Turnover is the amount of income generated by a company through trading goods and services.

Definition of turnover vs revenue

Revenue refers to the amount the company makes by selling its products or services for an amount to its clients. Turnover refers to how many times a company makes through assets.

Effects of turnover vs revenue

Revenue affects the profitability of the company. Turnover affects the efficiency of the company.

Ratios of turnover vs revenue

Revenue This is used to calculate profitability ratios like gross profit, net profit, and operating profit margin. Turnover Turn ratios used widely are inventory, asset, sales, account receivable, and accounts payable ratios.

Importance of turnover vs revenue

Revenue It is crucial to comprehend, as it is among the primary factors that affect the growth of your business. Turnover understanding the turnover is vital to managing production levels and ensuring that nothing is left idle for an extended inventory period.

Example of turnover vs revenue

Revenue is calculated as the total amount of computers sold multiplied by the price or cost. Turnover refers to the total number of computers sold during a year.

Types of turnover vs revenue

Revenue it can be of two types operating and non-operating revenue. Turnover may be of three types (inventory, cash, and labour).

Reporting of turnover vs revenue

Revenue it is mandatory to report revenue and the first line item on the income statement. Turnover it is mandatory to report revenue, but it is calculated to understand the statements better.

Formula of revenue

Revenue = total sales – returns

Formula of Turnover

Cash turnover = net sales/ total cash

Asset turnover = net sales/ total average asset

Inventory Turnover = Cost of goods sold(COGS)/ average inventory

If you are looking for a way to measure turnover and evaluate business performance, this is just the data point to give your metrics some context.

It may not be easy as it’s often indirect or unrelated to revenue but measuring inventory turnover can show how quickly businesses sell their products through frequent replacements of both original stock and depleted inventories over time, which affects cash flow positively since a faster pace means quicker return on investment.


Know the difference between turnover and revenue. Turnover means that a company turns over its inventory frequently but does not guarantee profitability in every case.

In contrast, revenue comes from one source (e.g., product sales) and can be less risky since it doesn’t depend on how quickly you turn things around or what quantity customers purchase.

For instance, companies will maximise profit by turning over their inventory as quickly and cheaply as possible. They will use a clearance price on an item if that generates more revenue without sacrificing too much of its profit, which can be difficult considering how thin margins are these days.

A company might have been satisfied with generating $1m last year but now wants at least double from its sales, so they set out to cut costs wherever possible while still ensuring enough leftovers at Christmas time for everyone.

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Related Article: Difference between revenue and income

Turnover vs Revenue
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